Conference Agenda
Wednesday, October 7
2:00pm-2:55pm-Workshop: Why You MUST Read the Fine Print – Even if (or Especially if) AI Wrote it
Alan Minsk, Sharing Alliance Legal Counsel and Partner, Arnall Golden Gregory
Bainbridge
3:00pm-3:55pm-Open Forum: FDA & State Theft Loss Reporting
Alan Minsk, Sharing Alliance Legal Counsel and Partner, Arnall Golden Gregory
Bainbridge
4:00pm-5:00pm-Exhibit Hall Opens
Alexander Ballroom
4:00pm-4:45pm-First Time Attendee & Vendor Reception in Exhibit Hall
Alexander Ballroom
5:00pm-6:15pm-Conference Welcome: Deb Segura, Sharing Alliance Executive Director
Keynote Address: Science-Backed Strategies for Moving from Frozen to Forward - Britt Frank, LSCSW, SEP
Carnahan
6:15pm-8:30pm-Happy Hour and Welcome Dinner
Gratella
Thursday, October 8
7:00am-7:30am-Open Forum: Wide Open! Bring Your Topics
Moderators: Deb Segura, Sharing Alliance Executive Director and Linda Bockoven, GSK & Sharing Alliance Board Member
Alexander Ballroom
7:30am-8:30am-Breakfast in the Exhibit Hall
Visit with our Vendor Partners
Alexander Ballroom
8:30am-9:25am-Workshop: Beyond the Sales Rep: Speakers, Influencers, KOLs, and AI as the Next Generation of Pharma Promotion
Darshan Kulkarni, Founding Partner, Kulkarni Law Firm
Carnahan
8:30am-9:25am-Workshop: Overcoming Complexities in White Glove Sample Distribution
Steve Burdon, Eli Lilly and Joshua Showers, dfYOUNG
Bainbridge
9:30am-10:25am-Workshop: License to Operate: Decoding the Complexities of Pharmaceutical State Licensing
Lisa Butler, Novartis Pharmaceuticals Corporation & Sharing Alliance President
Bainbridge
9:30am-10:25am-Workshop: Understanding the 2028 Patent Cliff and its Impact on Sampling
Eric Johnson, CareTria, Jonah Johnson, Accord Biopharma and Tommy King, ANI Pharmaceuticals
Carnahan
10:30am-11:00am-Refreshment Break in the Exhibit Hall
Visit with our Vendor Partners
Alexander Ballroom
11:00am-11:55am-Workshop: Flexible, Aligned and On the Go: New Pathways for HCP Sampling Engagement
Matthew Paul, BMS and Jessica Youngs, QPharma
Carnahan
11:00am-11:55am-Workshop: Building a Healthy Cross-Functional Sample Program
Monique Thomas, Past Sharing Alliance Board Member
Bainbridge
12:00pm-1:30pm-Lunch in the Exhibit Hall
Visit with our Vendor Partners
Alexander Ballroom
1:30pm-2:30pm-General Session: CMS Town Hall with the Open Payments Team
Moderated by: Paul Hamby, IQVIA and Sharing Alliance Board Member
Carnahan
2:30pm-3:00pm-Refreshment Break in the Exhibit Hall
Visit with our Vendor Partners
Alexander Ballroom
Bainbridge
3:00pm-3:55pm-Workshop: From Day One to Sample-Ready: How to Stand Up a New Pharma Sales Team in Just Weeks Without Compromising Compliance
Laura Holmes, Warehouse Anywhere and Brad King, Kowa Pharmaceuticals America
Carnahan
4:00pm-5:00pm-Workshop: Transparency Best Practices 2026: Streamlining Your Approach
Johan Holm, IQVIA and Debbie Tay, SecuraBio & Sharing Alliance Vice President
Carnahan
4:00pm-5:00pm-Workshop: Direct to Patient Engagement and Telehealth
Darshan Kulkarni, Founding Partner, Kulkarni Law Firm
Bainbridge
5:00pm-Free Evening
Enjoy dinner with your fellow attendees and vendor partners.
Friday, October 9
7:00am-7:30am-Open Forum: What to Expect from Federal and State Inspections
Moderators: Lisa Butler, Novartis and Marc Lavin, Pfizer, Sharing Alliance Board Members
Alexander Ballroom
7:30am-8:30am-Breakfast in the Exhibit Hall
Visit with our Vendor Partners
Alexander Ballroom
Bainbridge
9:30am-10:30am-General Session: Standardizing the NDC Format: What the FDA’s New Rule Means for Your Organization
Dr. Leyla Rahjou-Esfandiary, Branch Chief, Drug Registration and Listing Branch, Office of Compliance, Center for Drug Evaluation and Research, US FDA
Moderated by: Dave Mason, Novartis
Carnahan
10:30am-11:00am-Refreshment Break in the Exhibit Hall
Visit with our Vendor Partners
Alexander Ballroom
11:00am-12:00pm-Panel Discussion: Hand Carry vs. Direct-to-Practitioner: Balancing Compliance, Efficiency, and the HCP Experience in Modern Sample Distribution
Steve Conn, Genesis Life Science Logistics, Jennifer Kretsch, Gilead and Aaron Lehikoinen, Eli Lilly – Sharing Alliance Board Members
Carnahan
12:00pm-1:30pm-Lunch, Networking, and Exhibit Hall Raffle
Winners will be announced and must be present to win
Alexander Ballroom
1:30pm-Conference Ends
Thanks for coming!
Agenda updated 9/22/26.
Conference schedule is subject to change.
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